Privacy Policy

DATA PROTECTION DECLARATION

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 The data controller for processing data on this website within the meaning of the General Data Protection Regulation (GDPR) is [Shop Name]. The data controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When you visit our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser sends to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Used browser
- Operating system used
- IP address used (if applicable, in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further transmission or use of the data. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) COOKIES
To make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
Some of the cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract or - according to Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the data collected in the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT
When contacting us (e.g., via contact form or email), personal data is collected. The data collected when using a contact form can be seen from the respective contact form. This data is used and stored exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after final processing of your request, provided that it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
Personal data continues to be collected and processed in accordance with Art. 6 Para. 1 lit. b GDPR if you provide it to us for the purpose of executing a contract or opening a customer account. The data collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the address of the responsible person provided above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Signing up for our email newsletter

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In this regard, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the responsible person mentioned at the beginning. You will only be charged transmission costs at the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.
7.2 Use of payment service providers (payment service providers)
- Paypal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we will share your payment data with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- IMMEDIATELY
If you select the payment method "IMMEDIATELY," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("IMMEDIATELY"), to whom we pass on the information you provided during the ordering process, together with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of processing the payment with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find more information about the data protection regulations of IMMEDIATELY at the following Internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR EVALUATION REMINDER
Own evaluation reminder (not sent by a customer review system)

We use your email address to remind you once to submit a review of your order for the review system we use, provided you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR during or after your order.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Used browser
- Operating system used
- IP address used (if applicable, in anonymized form)
The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further transmission or use of the data. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) COOKIES
To make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
Some of the cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract or
- according to Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the data collected in the following paragraphs.
Please note that you can set your browser to inform you about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT
When contacting us (e.g., via contact form or email), personal data is collected. The data collected when using a contact form can be seen from the respective contact form. This data is used and stored exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after final processing of your request, provided that it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
Personal data continues to be collected and processed in accordance with Art. 6 Para. 1 lit. b GDPR if you provide it to us for the purpose of executing a contract or opening a customer account. The data collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the address of the responsible person provided above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Signing up for our email newsletter

When you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter after you have expressly confirmed that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address and the date and time of registration, as provided by your internet service provider (ISP), to prevent any potential misuse of your email address at a later time. The data collected by us during the newsletter registration process will be used exclusively for the purpose of sending you newsletters for advertising purposes. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the responsible person mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes, which is permitted by law and about which we will inform you in this declaration.

6.2 Sending the email newsletter to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In this regard, we do not need to obtain separate consent from you. The data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the responsible person mentioned at the beginning. You will only be charged transmission costs at the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.
7.2 Use of payment service providers (payment service providers)
- Paypal
If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we will share your payment data with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, among other things, address data. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- IMMEDIATELY
If you select the payment method "IMMEDIATELY," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany ("IMMEDIATELY"), to whom we pass on the information you provided during the ordering process, together with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of processing the payment with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find more information about the data protection regulations of IMMEDIATELY at the following Internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR EVALUATION REMINDER
Own evaluation reminder (not sent by a customer review system)

We use your email address to remind you once to submit a review of your order for the review system we use, provided you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR during or after your order.

You can revoke your consent at any time by sending a message to the person responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not embedded as plugins without restrictions, but only as HTML links on the page. This type of embedding ensures that when a page of our website containing such buttons is accessed, no connection is established with the servers of Facebook yet. When you click on the button, a new browser window opens and accesses the Facebook page where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as your rights and privacy settings, please refer to Facebook's privacy policy: [https://www.facebook.com/policy.php](https://www.facebook.com/policy.php)

9.2 Google+ Plugins as Shariff Solution
Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not embedded as plugins without restrictions, but only as HTML links on the page. This type of embedding ensures that when a page of our website containing such buttons is accessed, no connection is established with the servers of Google+ yet. When you click on the button, a new browser window opens and accesses the Google+ page where you can interact with the plugins there (possibly after entering your login data).

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Google, as well as your rights and privacy settings, please refer to Google's privacy policy: [https://www.google.com/intl/de/policies/privacy/](https://www.google.com/intl/de/policies/privacy/)

9.3 Instagram Plugin as Shariff Solution
Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not embedded as plugins without restrictions, but only as HTML links on the page. This type of embedding ensures that when a page of our website containing such buttons is accessed, no connection is established with the servers of Instagram yet. When you click on the button, a new browser window opens and accesses the Instagram page where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Instagram, as well as your rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google**
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google captures, via a cookie ID, which ads are displayed in which browser, thereby preventing them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

Furthermore, DoubleClick can capture conversions using cookie IDs related to ad requests. For example, if a user sees a DoubleClick ad and later with the same browser visits the advertiser's website and makes a purchase. DoubleClick cookies, according to Google, do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to opt-out of this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com,https://www.google.de/settings/ads , although this setting will be deleted when you delete your cookies. Alternatively, you can inform yourself about setting cookies and make settings regarding them at the Digital Advertising Alliance website www.aboutads.info . Finally, you can set your browser to notify you when cookies are being set and decide on their acceptance individually or exclude the acceptance of cookies for specific cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

For more information on the privacy policy of DoubleClick by Google, please visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

11) WEB ANALYSIS SERVICES - Google (Universal) Analytics

- Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address, which is shortened by the "_anonymizeIp()" extension to ensure anonymous collection and prevent direct personal identification) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. Through the extension, your IP address is truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=de](https://tools.google.com/dlpage/gaoptout?hl=de)

Alternatively to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): [Google Analytics deaktivieren](https://tools.google.com/dlpage/gaoptout?hl=de)

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor traffic, which is carried out via a User-ID. Upon the first visit to a page, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The User-ID does not contain any personally identifiable information and does not transmit such information to Google.

You can object to the collection and storage of data via the User-ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, such as in another browser or on your mobile device.

You can deactivate this feature using a browser plugin from Google https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, you can click on the following link to set an opt-out cookie for Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): https://tools.google.com/dlpage/gaoptout?hl=de

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING - Facebook Custom Audience via Pixel Procedure

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With the explicit consent of the user, this can track the behavior of users after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising campaigns.

The data collected is anonymous to us and does not provide any conclusions about the identity of the users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data use policy https://www.facebook.com/about/privacy/

You can enable Facebook and its partners to display ads on and off Facebook. For these purposes, a cookie may also be stored on your computer. These processing operations are carried out only with the explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your parents.

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or cookies already stored are deleted. However, deactivating all cookies can result in some functions on our websites no longer being able to be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

**Google AdWords Remarketing**

Our website uses the features of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising based on the pages you have visited, using a pseudonymous cookie ID. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Further data processing only takes place if you have consented to Google linking your Internet and app browsing history with your Google account and using information from your Google account to personalize ads that you see on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. Your personal data is temporarily linked with Google Analytics data to create target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: [Browser plug-in from Google Ad Settings](https://www.google.com/settings/ads/onweb/) Alternatively, you can inform yourself about setting cookies and make settings regarding them at the Digital Advertising Alliance website at www.aboutads.info. You can also set your browser to inform you about the setting of cookies and decide on a case-by-case basis whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Please note that the non-acceptance of cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the level of data protection applicable in the EU.

Further information and the privacy policy regarding advertising and Google can be found here: [Google Privacy Policy for Advertising](https://www.google.com/policies/technologies/ads/)

13) RIGHTS OF THE DATA SUBJECT

The applicable data protection law grants you comprehensive rights as a data subject (information and intervention rights) with regard to the processing of your personal data, which we inform you about below:

- **Right to information** according to Art. 15 GDPR
- **Right to rectification** according to Art. 16 GDPR
- **Right to erasure** according to Art. 17 GDPR
- **Right to restriction of processing** according to Art. 18 GDPR
- **Right to notification** according to Art. 19 GDPR
- **Right to data portability** according to Art. 20 GDPR
- **Right to withdraw consent** granted according to Art. 7 para. 3 GDPR
- **Right to lodge a complaint** according to Art. 77 GDPR

13.2) RIGHT TO OBJECT**

If we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation. If you make use of your right of objection, we will stop processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data are processed by us for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. You can exercise the objection as described above. If you make use of your right of objection, we will stop processing the data concerned for direct marketing purposes.

14) DURATION OF STORAGE OF PERSONAL DATA**

The duration of the storage of personal data is based on the respective legal retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data will be routinely deleted, provided they are no longer required for the fulfillment of the contract or the initiation of a contract, and/or if there is no longer any legitimate interest on our part in retaining the data.

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